MÉLI Privacy Policy
Last Updated: [11/04/2026]
MÉLI (operated by We Are MELI Limited, a company incorporated in England and Wales) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, www.wearemeli.co.uk, and when you subscribe to Club MÉLI, the membership and communications platform of MÉLI.
MÉLI operates from the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For privacy enquiries, contact: editor@wearemeli.co.uk
1. Who We Are
MÉLI is a digital editorial and lifestyle publication.
Club MÉLI is the membership and communications arm of MÉLI. All newsletters, email updates, and membership communications are sent via Club MÉLI.
For the purposes of data protection law, the Data Controller is We Are MELI Limited, a company incorporated in England and Wales. Company number: 17255160
2. Information We Collect
Information You Provide
First name
Last name (if provided)
Email address
Information submitted via contact forms
Information provided when subscribing to Club MÉLI
Information Collected Automatically
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device type
Pages visited
Time spent on pages
Referral source
Interaction data through cookies and tracking technologies
3. How We Use Your Information
We use your information to:
Deliver Club MÉLI newsletters and communications
Share editorial updates and launch announcements
Provide curated recommendations
Respond to enquiries
Improve website functionality and content
Analyse engagement and audience behaviour
Deliver relevant advertising and retargeting campaigns
We do not sell personal data.
4. Legal Basis for Processing
Under UK GDPR, we rely on:
Consent – when you subscribe to Club MÉLI communications
Legitimate Interests – to improve our services, website performance, and audience engagement
Contract – if and when paid memberships are introduced
You may withdraw your consent at any time.
5. Email Communications (Club MÉLI)
By subscribing, you are subscribing to communications from Club MÉLI.
You may receive:
Editorial updates
Early access announcements
Curated brand recommendations
Launch communications
Membership updates
Emails are delivered via secure third-party email service providers or website-integrated email platforms. These providers process personal data on our behalf under appropriate data protection agreements.
You may unsubscribe at any time using the link provided in each email.
6. Cookies, Analytics & Advertising
Our website uses cookies and tracking technologies, including:
Website analytics tools
Advertising pixels (including Meta Pixel)
These technologies allow us to:
Measure website performance
Understand visitor behaviour
Deliver paid advertising via platforms such as Instagram and Facebook
Retarget website visitors with relevant content
Where required, we obtain your consent before placing non-essential cookies, including advertising and analytics cookies. The Meta Pixel and any retargeting technologies are activated only after consent has been given via our cookie consent banner.
You can manage your cookie preferences at any time via your browser settings or through our cookie consent banner on the website.
7. Affiliate Links
MÉLI may include affiliate links within editorial content. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you.
Affiliate relationships will not compromise editorial integrity.
8. Data Sharing
We may share personal data with trusted service providers, including:
Email marketing platforms
Website hosting providers
Analytics providers
Advertising platforms
Payment processors (if paid memberships are introduced)
These providers act as data processors and are contractually obligated to protect your information.
We do not sell personal data.
9. International Data Transfers
Some service providers may process data outside the United Kingdom. Where this occurs, appropriate safeguards are implemented in accordance with UK GDPR, including reliance on adequacy decisions or Standard Contractual Clauses.
10. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Our specific retention periods are as follows:
Newsletter subscriber data: retained for the duration of the active subscription and deleted within 30 days of unsubscribe
Enquiry and contact form data: retained for 12 months from the date of the enquiry
Website analytics data: retained in accordance with the retention settings of the relevant analytics platform
Advertising and pixel data: retained in accordance with the policies of the relevant advertising platform (e.g. Meta)
You may request deletion of your data at any time by contacting editor@wearemeli.co.uk.
11. Your Rights
Under UK GDPR, you have the right to:
Access your data
Correct inaccurate data
Request erasure
Restrict processing
Object to processing
Withdraw consent
Request data portability
To exercise these rights, contact: editor@wearemeli.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
12. Children’s Privacy
MÉLI and Club MÉLI are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us at editor@wearemeli.co.uk and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The most current version will always be available at www.wearemeli.co.uk with an updated "Last Updated" date. Where changes are material, we will notify subscribers via email.
We Are MELI Limited | editor@wearemeli.co.uk | wearemeli.co.uk